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Outback Brewery came to us with the idea to run a marketing campaign to promote their rapidly increasing beer distribution program. We devised, designed and developed a campaign encompassing web, email and direct mail that delivered exceptional results in terms of response rates and increased sales.
Personalised URL's (PURL's) were used in conjunction with the print and email marketing campaign. Not only did these improve campaign response rates but they also allowed the creation of a personalised brand experience.
The response from the campaign was incredible and provided the Outback increased brand awareness as well as a marketing list of keen and savvy beer drinkers who voluntarily opted in to receive future campaigns.
Talk to us about a personalised that is just right for you and your business. We have the experience and expertise to turn your idea into reality.
Credits - Pollen Digital - Web creation